From wellness product to real change.
Your company is doing well, and you want it to do really well without selling out on your values. Whether you’re a wellness brand or a software company: I help you turn your brand into a course, a cohort or coaching. And I help your company work with personal brands, meaning people from your team as its face, because people buy from people today.
What I build with your brand.
At the core it’s 2 things. Your brand becomes a course, a cohort or coaching, and people from your company become its face. I built everything here in my own business first, and where you start is something we find out in our call.
Course, cohort or coaching
Your customers buy a product today. With you they also learn how their everyday life can change, with video lessons, guided meditations and workbooks under your name. It starts best live, with a first group. The recordings then become the course that keeps selling through your website. Every script starts with a voice message, so it sounds like you.
- On your side
- Your team gets the concept, scripts with sources, the shoot and the meditations. After that you maintain the course yourselves, and every new course moves into the same member area.
Personal brands from your team
People buy from people today and trust companies less and less. So people from your team, or you yourself, show what your brand stands for, in videos, in the course and on social media. I help them sound like themselves while they do. If you like, I’ll step in front of the camera for you too, as long as everything fits what I believe in.
- On your side
- You know who on your team speaks for the brand and about what. We shoot together, and you approve every version.
And so that both hold up, we build these with you too, if you like.
Your brand’s own method
What your brand does differently gets a name, clear steps and an image. Then your team can explain it, and your customers can follow.
- On your side
- In workshops and live meditations your team experiences the method firsthand, on site or on Zoom. After that everyone carries it forward, from the front desk to the course instructors.
AI with your brand’s voice and DNA
From your brand’s texts, videos and emails we build a guide to its voice and its DNA. It says how the brand speaks, what it would never say and what makes it recognizable. After that the AI writes emails, pages and scripts the way your brand sounds.
- On your side
- The guide belongs to you and is set up in the AI you write with. Everyone on the team writes in the same tone with it, and the final approval stays with you.
Technology
A course takes less tech than most people think. We build the smallest setup that carries: website, email, payment and member area. We connect the 4 parts so that sign-up, payment and access work together on their own.
- On your side
- After that you add new content yourselves, without anyone having to write code.
Pricing & packaging for your offers
Your customers should understand in one sentence what they get from you. We define what they start with, what comes next and what it costs.
- On your side
- You get an overview of all offers, each with its price and its one sentence. After that, sales and service talk about every offer the same way.
How the project runs.
I’ll show you how it runs with a wellness brand whose course is being made right now. I’ll name them as soon as the course is out.
Firstone call, one question
Everything hangs on one question.
What should customers do differently in their everyday life after the course? We settled that in the first call, and the answer decides what goes into every lesson.
- Who
- the brand’s team and me
- Result
- a clear goal for the whole course
Thenoutline and sources
Every statement stands on a source.
Then came the outline: modules, lessons and meditations, each lesson with a practice for everyday life. I checked every statement against the studies. What didn’t hold, I replaced.
- Who
- me, with questions back to the team
- Result
- an outline with a source for every statement
Nowshoot, sound, edit
Filmed with real people.
People from their team are in front of the camera. I speak the meditations myself. On top of that comes a member area where customers later take more of the brand’s courses.
- Status
- in the edit
- Launch
- as soon as the brand approves the course
That’s exactly how we start with you, with a call. After that you get it in writing: what we build, who does what, what it costs and when it’s done. And you see every version before anything goes live.
I know how brands are built and how teams work.
I spent over 20 years as a tech executive in marketing and product. Today I go with people to the beliefs that hold them back, and we rewrite them together.
- I started meditating at 15, and in 2016 I came back to meditation
- 50+ clients in 15+ countries
- In March 2027 I’m speaking at the younity flow! summit
- My book “Belief!” is coming soon
Let’s talk about your brand.
Write me a few lines about who you are and what should change at your company. Then we get on a call and see whether and how I can help you.
Quick questions
Your question isn’t here? Just put it in your request, or write to me directly.
Write to meWhat does it cost?
That’s in your written plan, right after our call. It also says what we build, who does what and when it’s done.
Do you promise us more revenue?
No, nobody can honestly promise you that. I build with you what your customers feel in their everyday life, and the plan says exactly what you get for it.
Who’s in front of the camera?
People from your team, or you yourself. If you like, I’ll step in front of the camera for you too, as long as everything fits what I believe in. The meditations are spoken by me or by you.
Do we need to be working with meditation already?
No. You bring your customers and your brand, and I bring the meditation.
Do you also work on site with us?
Yes. I do workshops and live meditations for your team on site or on Zoom, whatever works for you. The rest we build online, and you see every version before anything goes live.
Does this also work in German?
Yes. I work in English and in German, and we build courses in both languages if you like.
And if you want to start with yourself first?
A company reinvents itself when the person at the top does. With my course that starts with you, at your own pace.
Belief Systems Course
The course in English
- Inside
- 7 video lessons, a guided meditation (27 min), 8 workbooks
- Access
- right away, for life
- Price
- $97, one time